Want to Master LinkedIn? Here’s 10 Tips that Will Help
LinkedIn is becoming increasingly more the go-to source for business leads and connections, but only if you are able to get out of the beginner mode. There are many great features which allow you to make connections, share content and extend your reach exponentially, but to be able to make the best use of these you need to be not only active but smart.
To help you with that, here are 10 awesome LinkedIn tips to get you started.
10 LinkedIn Tips to Maximize Your Reach
Customize your profile URL – Don’t forget to customize your URL with your or your company’s name. This of course lends an air of professionalism to your page.
Put a LinkedIn Profile Badge on your site – Easy to do and a nifty tool for increasing connections and site authority. Choose from a few different designs.
Be sure to optimize your page – Complete and make the most of all the features you can when it comes to your company page. You definitely want to make a brand statement.
List your skills to get endorsements – Be sure you list your particular skills when filling out your profile. This enables your connections to make that easy + click to endorse you for any of these they’re aware of.
Leverage your LinkedIn Groups – There are two distinct advantages here: you can direct message members of the group who you are not connected with, and you’ll also be able to view profiles.
Make Showcase Pages – Peviously you would use the Products & Services tab, but no longer. Now you simply need to create a Showcase Page to feature your products and services.
Directly mail your group – A cool little feature called LinkedIn Announcements enables you to directly mail the members of your LinkedIn groups once weekly.
Use Saved Searches – Were you aware that you can save your searches on LinkedIn and they will automatically send new leads to you based on what your search criteria is? Awesome.
Ask Your Connections for Introductions – Mine your current connections and ask them to introduce you someone they are connected to that you would like to be. You’ll be surprised at how many will say yes.
Reorder Your LinkedIn Skills – You now have the ability to edit your skills and within that you can reorder your skills to emphasize what you’d like to. It can also lessen the number of no-picture endorsers present there.
Follow these tips to move out of the beginner stage and start leveraging LinkedIn to grow your business. If you would like help implementing a social growth strategy to get more customers and grow your profit, comment below or reach out us.