Considerations in SEO for E-commerce
Even though search engine optimization (SEO) seems straightforward on paper, there are hundreds of interlocking pieces that need to be monitored in practice if you demand positive results.
When it comes to e-commerce sites, the process gets even more complex than usual. In fact, e-commerce sites operate under a unique set of circumstances with a specific set of best practices.
So to make this a reality let’s have a look at some of the more important aspects of SEO for e-commerce, and see if your pages measure up!
5 Important Aspects of SEO for E-commerce
Unique content – Don’t make the blunder that most newcomers to e-commerce make when creating their product pages, that is simply copying and pasting an Amazon or other product description they find somewhere onto their pages. This doesn’t sit well with Google, and you won’t rank well. Make unique content for your pages!
Reviews and social proof – Most people are hesitant to purchase if they don’t see that someone has tested the waters before them That is why testimonials and social proof play such a large part in successful e-commerce pages. These are easy to get, and need to be a part of the plan!
Redirect old product pages – When you retire a product and simply ignore it, it still gets traffic and may ultimately lead to a 404 error page, a bad SEO signal to Google. Avoid this by redirecting your old pages to new, more relevant ones.
Use unique imagery – Use unique images on your pages too. Like duplicate content in the form of text, using the same images found on Amazon won’t help you. If you can tackle some image editing, it’s simple enough to alter the images enough to make them unique, and perhaps adding a message of your own.
Use different types of content – Shake it up on your e-commerce pages. Like other web pages, people like to see a variety of content, and this can make your product stand out. Videos, demos and testimonials can help immensely.
Using these small tweaks along with traditional on-page SEO can result in your pages leapfrogging over the competition. All it will require is a little more work!