10 Tips to go from LinkedIn Beginner to LinkedIn Master

Want to Master LinkedIn? Here’s 10 Tips that Will Help

LinkedIn is becoming increasingly more the go-to source for business leads and connections, but only if you are able to get out of the beginner mode. There are many great features which allow you to make connections, share content and extend your reach exponentially, but to be able to make the best use of these you need to be not only active but smart.

To help you with that, here are 10 awesome LinkedIn tips to get you started.

10 LinkedIn Tips to Maximize Your Reach

Customize your profile URL – Don’t forget to customize your URL with your or your company’s name. This of course lends an air of professionalism to your page.

Put a LinkedIn Profile Badge on your site – Easy to do and a nifty tool for increasing connections and site authority. Choose from a few different designs.

Be sure to optimize your page – Complete and make the most of all the features you can when it comes to your company page. You definitely want to make a brand statement.

List your skills to get endorsements – Be sure you list your particular skills when filling out your profile. This enables your connections to make that easy + click to endorse you for any of these they’re aware of.

Leverage your LinkedIn Groups – There are two distinct advantages here: you can direct message members of the group who you are not connected with, and you’ll also be able to view profiles.

Make Showcase Pages – Peviously you would use the Products & Services tab, but no longer. Now you simply need to create a Showcase Page to feature your products and services.

Directly mail your group – A cool little feature called LinkedIn Announcements enables you to directly mail the members of your LinkedIn groups once weekly.

Use Saved Searches – Were you aware that you can save your searches on LinkedIn and they will automatically send new leads to you based on what your search criteria is? Awesome.

Ask Your Connections for Introductions – Mine your current connections and ask them to introduce you someone they are connected to that you would like to be. You’ll be surprised at how many will say yes.

Reorder Your LinkedIn Skills – You now have the ability to edit your skills and within that you can reorder your skills to emphasize what you’d like to. It can also lessen the number of no-picture endorsers present there.

Follow these tips to move out of the beginner stage and start leveraging LinkedIn to grow your business. If you would like help implementing a social growth strategy to get more customers and grow your profit, comment below or reach out us.

The Basics of SEO for E-Commerce

Considerations in SEO for E-commerce

Even though search engine optimization (SEO) seems straightforward on paper, there are hundreds of interlocking pieces that need to be monitored in practice if you demand positive results.

When it comes to e-commerce sites, the process gets even more complex than usual. In fact, e-commerce sites operate under a unique set of circumstances with a specific set of best practices.

So to make this a reality let’s have a look at some of the more important aspects of SEO for e-commerce, and see if your pages measure up!

5 Important Aspects of SEO for E-commerce

Unique content – Don’t make the blunder that most newcomers to e-commerce make when creating their product pages, that is simply copying and pasting an Amazon or other product description they find somewhere onto their pages. This doesn’t sit well with Google, and you won’t rank well. Make unique content for your pages!

Reviews and social proof – Most people are hesitant to purchase if they don’t see that someone has tested the waters before them That is why testimonials and social proof play such a large part in successful e-commerce pages. These are easy to get, and need to be a part of the plan!

Redirect old product pages – When you retire a product and simply ignore it, it still gets traffic and may ultimately lead to a 404 error page, a bad SEO signal to Google. Avoid this by redirecting your old pages to new, more relevant ones.

Use unique imagery – Use unique images on your pages too. Like duplicate content in the form of text, using the same images found on Amazon won’t help you. If you can tackle some image editing, it’s simple enough to alter the images enough to make them unique, and perhaps adding a message of your own.

Use different types of content – Shake it up on your e-commerce pages. Like other web pages, people like to see a variety of content, and this can make your product stand out. Videos, demos and testimonials can help immensely.

Using these small tweaks along with traditional on-page SEO can result in your pages leapfrogging over the competition. All it will require is a little more work!